Meta's 2026 account of ad ranking improvements describes using longer behavior sequences and additional organic engagement signals. Candidate ads can change order as predicted response changes.
The demo adds fictional reading and shopping signals, changing three candidate score bars and their rank. It is a teaching diagram, not the actual model or a real person profile.
A predicted score is neither observed performance nor causal impact. Review signal bias and targeting constraints, then evaluate real outcomes.
When to use
Use it to explain how automated ad ranking responds to changing signals.