Search ad quality score is a diagnostic for expected click response, ad relevance, and landing-page experience. It should not be mistaken for the auction outcome itself.
The demo improves copy and destination fit to fill a diagnostic meter. Its score is a simplified teaching device.
Avoid repeating a query just to chase a score. Make sure the destination actually answers what the ad promised.
When to use
Use it to diagnose weak search-ad delivery or click efficiency through relevance and landing-page fit.