Negative keywords

제외 키워드

Blocks unwanted searches from entering ad eligibility.

···
html
<div class="filter"><div class="title">SEARCH TERMS <span>NEGATIVE: FREE / REPAIR</span></div><div id="terms"></div><div class="legend"><i></i> ELIGIBLE <em></em> BLOCKED</div></div>
css
.filter{width:min(88%,460px);font:800 clamp(10px,max(1.8vmin,1vw),15px)/1.2 sans-serif}.title{display:flex;justify-content:space-between;gap:8px;flex-wrap:wrap;margin-bottom:clamp(8px,2vmin,18px)}.title span{color:var(--accent)}#terms{display:grid;gap:clamp(5px,1.3vmin,10px)}.term{display:grid;grid-template-columns:1fr auto;align-items:center;gap:5px;background:var(--surface);border:1px solid var(--line);padding:clamp(6px,1.5vmin,11px);transition:.4s}.term b{color:var(--accent)}.term.blocked{opacity:.4;text-decoration:line-through;transform:translateX(8px)}.term.blocked b{color:var(--muted)}.legend{display:flex;align-items:center;gap:5px;margin-top:clamp(8px,2vmin,16px);color:var(--muted);font-size:max(10px,1vw,.72em)}.legend i,.legend em{width:9px;height:9px;background:var(--accent)}.legend em{background:var(--line);margin-left:12px}
js
const terms=[['buy a desk lamp',0],['free lamp guide',1],['lamp repair near me',1],['small reading light',0]];const root=document.querySelector('#terms');root.innerHTML=terms.map(([q],i)=>'<div class="term" data-i="'+i+'"><span>'+q+'</span><b>PASS</b></div>').join('');let n=0;function draw(){root.querySelectorAll('.term').forEach((node,i)=>{const active=i<=n;node.classList.toggle('blocked',active&&!!terms[i][1]);node.querySelector('b').textContent=active?(terms[i][1]?'BLOCK':'PASS'):'WAIT'});n=(n+1)%4}draw();setInterval(draw,650);

Negative keywords prevent an ad from serving on selected searches. They help filter intent that is unlikely to match the offer.

The demo blocks free and repair queries while purchase-oriented searches pass. Actual negative-match behavior and language variants depend on platform settings.

Overly broad exclusions can hide you from valuable buyers. Add exclusions based on real search-term evidence.

When to use

Use it for repeatedly irrelevant terms in search reports, then revisit the block list.

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