Retargeting sends follow-up ads to an audience built from earlier actions such as a site visit or product view. The message can reflect what that person already knows.
The demo follows one visitor from browsing to leaving, seeing an ad, and buying. This possible path alone does not prove that the ad caused the sale.
Set purchaser exclusions, frequency, membership duration, and privacy consent to avoid repetitive or inappropriate exposure.
When to use
Use it to re-engage product viewers who did not buy, while excluding recent buyers and ineligible users.