Audience retargeting

잠재고객 재타기팅

Reaches people again after an earlier expression of interest.

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html
<div class="journey"><div class="path"><div data-step="0">VIEW<br><b>PRODUCT</b></div><i></i><div data-step="1">LEAVE<br><b>SHOP</b></div><i></i><div data-step="2">SEE<br><b>AD</b></div><i></i><div data-step="3">RETURN<br><b>BUY</b></div></div><div class="visitor" id="visitor"></div><div class="caption" id="caption">PRODUCT VIEW</div></div>
css
.journey{width:min(88%,520px);position:relative;font:800 clamp(10px,max(1.8vmin,1vw),15px)/1.2 sans-serif}.path{display:flex;align-items:center;justify-content:space-between;gap:clamp(2px,1vmin,8px)}.path div{width:23%;min-height:clamp(55px,15vmin,105px);border:1px solid var(--line);background:var(--surface);padding:clamp(5px,1vmin,10px);color:var(--muted);transition:.45s}.path div.on{background:var(--accent);border-color:var(--accent);color:white;transform:translateY(-5px)}.path div b{color:var(--fg)}.path div.on b{color:white}.path i{height:2px;flex:1;background:var(--line)}.visitor{width:clamp(11px,3vmin,23px);aspect-ratio:1;border-radius:50%;background:var(--accent-3);position:absolute;top:clamp(68px,18vmin,125px);left:8%;transition:left .6s}.caption{border-top:2px solid var(--fg);margin-top:clamp(26px,8vmin,68px);padding-top:8px;color:var(--accent);letter-spacing:.12em}
js
let step=0;const labels=['PRODUCT VIEW','SITE EXIT','FOLLOW-UP AD','RETURN + BUY'];function draw(){document.querySelectorAll('[data-step]').forEach((node,i)=>node.classList.toggle('on',i===step));document.querySelector('#visitor').style.left=(8+step*26)+'%';document.querySelector('#caption').textContent=labels[step];step=(step+1)%4}draw();setInterval(draw,950);

Retargeting sends follow-up ads to an audience built from earlier actions such as a site visit or product view. The message can reflect what that person already knows.

The demo follows one visitor from browsing to leaving, seeing an ad, and buying. This possible path alone does not prove that the ad caused the sale.

Set purchaser exclusions, frequency, membership duration, and privacy consent to avoid repetitive or inappropriate exposure.

When to use

Use it to re-engage product viewers who did not buy, while excluding recent buyers and ineligible users.

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