Budget allocation decides how to divide limited spend among campaigns. The relevant comparison is often the marginal return on the next unit of spend, not just historical average return.
The demo moves a fixed set of budget tokens between two campaigns and updates illustrative expected acquisitions. Real results depend on auction and audience size.
Even a strong campaign can saturate. Consider test windows and learning periods before making abrupt daily shifts.
When to use
Use it to prioritize incremental spend, checking marginal return and saturation.