The 2026 Asset Studio update describes generating themes and formats from a brief, brand guidance, website, and campaign goals, with natural-language refinement and A/B testing.
The demo branches a fictional brief into vertical video, horizontal video, and image assets, then highlights one illustrative test result. It predicts no real winner.
More variants alone do not improve results. Check format fit and quality, and define the experiment metric before testing.
When to use
Use it to prepare multiple formats for one campaign, with human review and a defined test metric.