Demand Gen campaigns use visual discovery placements to build interest rather than waiting only for a search query that already signals intent. They can lead toward site visits and purchases.
The demo runs a fictional journey from video discovery through product exploration and site visit to purchase. Its numbers are illustrative, not platform outcomes.
Last-click reporting can miss the role of discovery. Define the campaign goal and measurement window, then follow the later actions too.
When to use
Use it to build new interest and track later actions, with stage-specific metrics.