A sales-qualified lead (SQL) is a prospect that sales agrees is worth a direct conversation under shared criteria. Interest in content alone does not make every person ready for outreach.
The demo moves fictional fit and intent signals. Only when both cross the threshold does the lead enter the sales queue. In practice, define fit such as company size or segment alongside intent such as a consultation request or buying timeline.
A score does not guarantee revenue. Align criteria with sales capacity and feed rejection reasons back to marketing.
When to use
Use it to agree on when a marketing lead should enter the sales queue.