In the consideration stage, people compare possible solutions and form decision criteria. They know options exist but have not committed to one.
The demo shows two fictional offers changing rank as a shopper prioritizes price or fit. Comparison material, use cases, and answers to open questions help at this stage.
Do not impose one criterion on everyone. Research what different customers value and what questions remain unresolved.
When to use
Use it to shape comparison pages and answer questions before a decision.