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▽ Funnels & journeys

Conversion funnel

전환 퍼널

Track who stays and who drops out between first visit and purchase.

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html
<div class="funnel"><div class="row"><span>VISIT</span><div class="track"><i style="--w:100%;--d:0s"></i></div><b>100%</b></div><div class="row"><span>VIEW</span><div class="track"><i style="--w:72%;--d:.35s"></i></div><b>72%</b></div><div class="row"><span>CART</span><div class="track"><i style="--w:34%;--d:.7s"></i></div><b>34%</b></div><div class="row"><span>BUY</span><div class="track"><i style="--w:18%;--d:1.05s"></i></div><b>18%</b></div><div class="drop">↓ 82% DROP-OFF</div></div>
css
.funnel{width:min(88%,620px);display:grid;gap:clamp(9px,2vmin,20px);font:800 clamp(10px,max(1.8vmin,1vw),15px)/1 sans-serif}.row{display:grid;grid-template-columns:clamp(40px,9vw,68px) 1fr clamp(34px,7vw,52px);align-items:center;gap:clamp(6px,1.5vw,18px)}.row span{color:var(--muted);letter-spacing:.05em}.track{height:clamp(17px,4vmin,34px);background:var(--line);border-radius:5px;overflow:hidden}.track i{display:block;height:100%;width:var(--w);background:var(--accent);transform-origin:left;animation:fill 3.3s ease-in-out var(--d) infinite}.row:nth-child(2) i{background:var(--accent-2)}.row:nth-child(3) i{background:var(--accent-3)}.row:nth-child(4) i{background:var(--fg)}.row b{text-align:right;font-size:clamp(10px,max(2vmin,1vw),17px)}.drop{text-align:right;color:var(--accent);font-size:clamp(10px,max(1.8vmin,1vw),14px);letter-spacing:.08em}@keyframes fill{0%,7%{transform:scaleX(0)}35%,75%{transform:scaleX(1)}95%,100%{transform:scaleX(0)}}
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AIDA modelAIDA 모델

Shape messages for attention, interest, desire, and action.

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Customer journey map고객여정 지도

Put touchpoints and shifts in customer emotion on one timeline.

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Touchpoint고객 접점

Each encounter with a brand can change the next step in a journey.

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Moment of truth결정적 순간

A single service response can sharply change trust in the relationship.

A conversion funnel breaks a customer journey into ordered stages and measures how many people pass each one. A single purchase rate hides where people get stuck.

Count visit, product view, add-to-cart, and purchase events for the same cohort and period, then compute conversion between steps. The demo fills each bar in order and narrows as visitors leave.

The funnel is a model, not every customer's literal path. Inspect return visits and skipped steps separately.

When to use

Use it to choose which signup or purchase step to improve. Define the cohort and event denominator first.

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