A touchpoint is a moment when someone encounters a brand or service. Ads, search results, product pages, support, and delivery updates all count before and after purchase.
Select a touchpoint in the demo to reveal the path that follows it. Mapping the responsible team and the answer customers expect helps expose gaps between channels.
More exposures do not automatically improve the experience. Check whether each encounter answers a real need and offers a useful next step.
When to use
Use it to connect channel experiences and find missing guidance or handoffs.