Lead nurturing

리드 육성

Provide relevant information as a lead moves toward a decision.

···
html
<div class="nurture"><div class="nurture-head"><strong>LEAD READINESS</strong><b id="nurture-score">20%</b></div><div class="nurture-meter"><i id="nurture-bar"></i></div><div class="nurture-cards"><div>01<br>INTRO</div><div>02<br>COMPARE</div><div>03<br>TRY</div></div><div class="nurture-foot" id="nurture-foot">NEW LEAD</div></div>
css
.nurture{width:min(88%,620px);display:grid;gap:clamp(9px,2.7vmin,21px);font:800 clamp(10px,max(2vmin,1vw),16px)/1.15 sans-serif}.nurture-head{display:flex;justify-content:space-between}.nurture-head b{color:var(--accent)}.nurture-meter{height:clamp(15px,4vmin,30px);border:2px solid var(--fg);padding:3px}.nurture-meter i{display:block;height:100%;width:20%;background:var(--accent);transition:width .45s}.nurture-cards{display:flex;gap:clamp(5px,2vmin,14px)}.nurture-cards div{flex:1;padding:clamp(10px,3vmin,24px) 4px;border:2px solid var(--line);text-align:center;color:var(--muted);transition:.35s}.nurture-cards div.on{border-color:var(--fg);background:var(--accent-2);color:#211b19;transform:translateY(-4px)}.nurture-foot{text-align:right;color:var(--muted)}
js
const cards=[...document.querySelectorAll('.nurture-cards div')],scores=[20,42,68,86],notes=['NEW LEAD','INTRO READ','COMPARISON REQUESTED','TRIAL STARTED'];let i=0;function show(){cards.forEach((c,n)=>c.classList.toggle('on',n===i-1));document.getElementById('nurture-score').textContent=scores[i]+'%';document.getElementById('nurture-bar').style.width=scores[i]+'%';document.getElementById('nurture-foot').textContent=notes[i];i=(i+1)%4}show();setInterval(show,1450);

Lead nurturing provides relevant help to prospects who are not ready to buy yet. The goal is to answer the next decision question, not simply to increase contact frequency.

In the demo, an introduction, comparison guide, and trial offer arrive in sequence as the readiness bar changes. In practice, reading and response signals should influence the next message.

A fixed blast to every lead can create fatigue. Respect consent and preferences, and agree on a clear handoff to sales.

When to use

Use it to bridge the gap between initial interest and a sales conversation in considered purchases.

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