Funnel conversion rate is the share of a starting cohort that reaches a goal. Looking at pass rates between steps shows which transitions create the final result.
Change the pass rates in the demo to see how many of 1,000 starting visitors reach purchase. An improvement at one transition propagates through the remaining flow.
Keep denominators clear. Purchases per visit and purchases per cart entrant answer different questions.
When to use
Use it to translate a conversion goal into step-level improvements.