Marketing Atlas
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▽ Funnels & journeys

Assisted conversion

보조 전환

Reveal touchpoints that helped before the final converting visit.

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html
<div class="assist"><div class="assist-line"><div class="assist-node" data-n="0">GUIDE</div><i></i><div class="assist-node" data-n="1">REVIEW</div><i></i><div class="assist-node active" data-n="2">SEARCH AD</div><i></i><div class="assist-node sale">SALE</div></div><div class="assist-note"><span id="assist-title">LAST CLICK VIEW</span><b id="assist-copy">Only the final ad is visible</b></div></div>
css
.assist{width:min(93%,800px);display:grid;gap:clamp(17px,5vmin,38px);font:800 clamp(10px,max(2vmin,1vw),16px)/1 sans-serif}.assist-line{display:flex;align-items:center}.assist-node{flex:1;min-width:0;padding:clamp(8px,2vmin,17px) 2px;text-align:center;border:2px solid var(--line);color:var(--muted);opacity:.55;transition:.4s}.assist-node.active{opacity:1;border-color:var(--accent);color:var(--fg);background:var(--accent-2)}.assist-node.sale{opacity:1;background:var(--fg);border-color:var(--fg);color:var(--bg)}.assist-line i{flex:0 0 3%;height:2px;background:var(--line)}.assist-note{display:grid;gap:7px;border-top:3px solid var(--accent);padding-top:clamp(8px,2vmin,16px)}.assist-note span{color:var(--accent)}.assist-note b{font-size:clamp(13px,3vmin,24px)}
js
const nodes=[...document.querySelectorAll('.assist-node[data-n]')];let expanded=false;function draw(){nodes.forEach((n,i)=>n.classList.toggle('active',expanded||i===2));document.getElementById('assist-title').textContent=expanded?'FULL PATH VIEW':'LAST CLICK VIEW';document.getElementById('assist-copy').textContent=expanded?'Guide + review assisted the decision':'Only the final ad is visible';expanded=!expanded}draw();setInterval(draw,2300);
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Path to purchase구매 경로

Different discovery and validation paths can lead to the same purchase.

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Conversion funnel전환 퍼널

Track who stays and who drops out between first visit and purchase.

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Omnichannel journey옴니채널 여정

Keep customer context connected across web, app, and store.

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Loyalty loop충성도 루프

Use, advocacy, and repeat purchase feed the next round of demand.

An assisted conversion highlights earlier touchpoints on a path that eventually converts, even though they were not the final visit. Last-click reports hide discovery and trust-building roles.

The demo starts with the last click and then reveals an earlier guide and review along the path to purchase. Compare which touchpoints repeatedly appear before decisions.

Presence on a path does not prove incremental sales. Credit depends on the attribution model, and causal impact needs a separate test.

When to use

Use it to interpret the role of early content and reviews alongside last-click reports.

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