A loyalty loop treats purchase as the start of use, repeat purchase, and advocacy rather than the endpoint. Acquisition-only thinking misses the relationship after sale.
The demo carries a marker around purchase, use, recommend, and return. Inspect what gives customers a real reason to take each next step.
A repeat order alone does not prove loyalty. Separate satisfaction from habit, convenience, or discount dependence.
When to use
Use it to design the post-purchase links that support repeat purchase and referral.