Post-purchase experience

구매 후 경험

Delivery, use, and support after checkout shape the next decision.

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html
<div class="post"><div class="post-steps"><label><input type="checkbox" checked>DELIVERY UPDATE</label><label><input type="checkbox">FIRST-USE GUIDE</label><label><input type="checkbox">FAST SUPPORT</label></div><div class="post-result"><small>RETURN INTENT / EXAMPLE</small><strong id="post-score">40</strong><div class="post-gauge"><i id="post-bar"></i></div></div></div>
css
.post{width:min(88%,680px);display:grid;grid-template-columns:1.4fr 1fr;gap:clamp(10px,4vmin,32px);align-items:center;font:800 clamp(10px,max(2vmin,1vw),16px)/1.2 sans-serif}.post-steps{display:grid;gap:clamp(7px,2vmin,16px)}.post-steps label{display:flex;gap:8px;align-items:center;padding:clamp(8px,2vmin,15px);border:2px solid var(--line);cursor:pointer}.post-steps label:has(input:checked){border-color:var(--accent);background:var(--surface)}.post input{accent-color:var(--accent);width:clamp(12px,2.5vmin,20px);height:clamp(12px,2.5vmin,20px)}.post-result{display:grid;gap:clamp(5px,2vmin,12px)}.post-result small{color:var(--muted)}.post-result strong{font:900 clamp(28px,9vmin,72px)/1 sans-serif;color:var(--accent)}.post-gauge{height:clamp(8px,2vmin,16px);background:var(--line)}.post-gauge i{display:block;background:var(--accent);height:100%;width:40%;transition:width .4s}small{font-size:max(.833em,10px,1vw)}
js
const boxes=[...document.querySelectorAll('.post input')];function update(){const score=25+boxes.filter(b=>b.checked).length*15;document.getElementById('post-score').textContent=score;document.getElementById('post-bar').style.width=score+'%'}boxes.forEach(b=>b.onchange=()=>{clearInterval(auto);update()});update();let i=1;const auto=setInterval(()=>{boxes[i].checked=!boxes[i].checked;i=i===2?1:2;update()},1500);

Post-purchase experience covers receiving, using, and getting support for a product after checkout. This is where the expectations set by marketing meet reality.

Turn on delivery updates, first-use help, and support replies in the demo to see an illustrative return-intent indicator move. In practice, inspect support requests, returns, and repeat orders together.

The numbers in the demo are illustrative. Test real outcomes by cohort and include the cost of service changes.

When to use

Use it when repeat orders lag or support and returns rise after purchase.

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