AI answers are another place where customers may first discover a brand. Instead of appearing in a list of links, a candidate can surface inside an answer tailored to a question.
The demo splits one buying question into a conventional search path and an AI-answer path, each reaching a site at a different point. Compare landing pages and later behavior by entry route.
Appearance in an answer does not guarantee a click or purchase. Keep visibility and actual visits separate, and inspect the answer content itself.
When to use
Use it to track AI-answer discovery separately from conventional search visits.