Zero-click discovery

제로클릭 발견

Some people get an answer on the results page; others continue to a source.

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html
<div class="scene fork"><div class="panel top"><span class="label">SEARCH ANSWER</span><b>Desk setup: 3 essentials</b></div><div class="stem"></div><div class="paths"><div class="panel stay"><span class="label">ANSWER ONLY</span><b>Question resolved</b><div class="dots" id="stay"></div></div><div class="panel visit"><span class="label">OPEN SOURCE</span><b>Read the full guide →</b><div class="dots" id="visit"></div></div></div><div class="totals"><span id="stayCount">0</span> stayed · <span id="visitCount">0</span> visited</div></div>
css
.scene{width:min(92%,680px);max-height:94%;font:700 clamp(10px,max(1.7vmin,1vw),15px)/1.3 sans-serif;color:var(--fg)}.label{font:900 clamp(10px,max(1.3vmin,1vw),12px)/1 sans-serif;letter-spacing:.12em;color:var(--accent)}.panel{background:var(--surface);border:1px solid var(--line);padding:clamp(8px,2vmin,18px)}.muted{color:var(--muted)}.accent{color:var(--accent)}.row{display:flex;align-items:center;gap:clamp(5px,1.2vmin,10px)}.pill{display:inline-block;padding:.35em .6em;border:1px solid var(--line);border-radius:30px}button{cursor:pointer;font:inherit}@media(min-width:700px){.scene{transform:scale(1.5)}}.fork{text-align:center}.top{display:grid;gap:5px;border-color:var(--accent)}.stem{height:clamp(12px,3vmin,28px);width:50%;margin:auto;border-left:2px solid var(--accent);border-bottom:2px solid var(--accent);border-right:2px solid var(--accent)}.paths{display:flex;gap:clamp(5px,1vmin,12px)}.paths>.panel{flex:1;min-width:0;min-height:clamp(60px,11vmin,95px)}.paths b{display:block;margin:5px 0;font-size:clamp(10px,max(1.8vmin,1vw),15px)}.visit{border-color:var(--accent)}.dots{display:flex;justify-content:center;gap:3px;flex-wrap:wrap}.dots i{width:clamp(5px,1vmin,9px);height:clamp(5px,1vmin,9px);border-radius:50%;background:var(--muted);animation:arrive .5s backwards}.visit .dots i{background:var(--accent)}.totals{margin-top:6px;color:var(--muted);font-size:clamp(10px,max(1.3vmin,1vw),12px)}@keyframes arrive{from{opacity:0;transform:translateY(-15px)}}
js
const a=document.querySelector('#stay'),b=document.querySelector('#visit'),ac=document.querySelector('#stayCount'),bc=document.querySelector('#visitCount');let n=0;function tick(){n=(n+1)%11;a.innerHTML='<i></i>'.repeat(Math.min(7,n));b.innerHTML='<i></i>'.repeat(Math.max(0,n-7));ac.textContent=Math.min(7,n);bc.textContent=Math.max(0,n-7)}tick();setInterval(tick,450);

Zero-click discovery occurs when someone gets what they need on the results page without visiting a site. Visibility may occur without a visit in analytics.

The demo sends visitor dots down two paths: stopping at the answer or opening a source. The desirable path depends on the question and goal.

Fewer clicks alone do not prove that brand impact disappeared. Track visibility, brand demand, and the quality of visits separately.

When to use

Use it when interpreting a gap between AI search visibility and site sessions.

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