<div class="scene referral"><div class="label">ILLUSTRATIVE VISITOR PATHS</div><div class="funnel"><div class="frow"><b>CLICKS</b><span class="bar normal" style="--w:85%"></span><span class="bar ai" style="--w:52%"></span></div><div class="frow"><b>ENGAGED</b><span class="bar normal" style="--w:42%"></span><span class="bar ai" style="--w:37%"></span></div><div class="frow"><b>SIGNUPS</b><span class="bar normal" style="--w:15%"></span><span class="bar ai" style="--w:19%"></span></div></div><div class="legend">■ regular search <i>■</i> AI answer referral</div></div>
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