A rep-free B2B journey lets buyers research and compare without speaking to a supplier representative first. A 2025 Gartner survey reported that a majority of respondents preferred a rep-free buying experience.
The demo buyer moves through product details, comparison, and a trial independently, with an optional consultation branch for a complex requirement. Clear information and trial access matter.
Self-service does not eliminate every conversation. Large commitments and exceptions can still benefit from expert help.
When to use
Use it to redesign mandatory contact points and content access on a B2B site.