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Journey compression

구매여정 압축

AI-assisted exploration can shorten the path from consideration to intent.

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<div class="compress"><div class="compress-row"><b>STANDARD</b><div class="compress-track"><span>SEARCH</span><span>COMPARE</span><span>REVIEW</span><span>VISIT</span><span>INTENT</span></div></div><div class="compress-row"><b>AI ASSISTED</b><div class="compress-track compact"><span>ASK</span><span>ANSWER</span><span>INTENT</span></div></div><div class="compress-marker" id="compress-marker">OBSERVED PATH LENGTH: 5 → 3</div></div>
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AI discovery touchpointAI 발견 접점

Search results and AI answers create different entry points for discovery.

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Conversion funnel전환 퍼널

Track who stays and who drops out between first visit and purchase.

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Rep-free B2B journey영업사원 없는 B2B 구매여정

Buyers self-serve through research and trial, requesting a person when needed.

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Review trust layer후기 신뢰 레이어

Buyers validate AI recommendations against user reviews.

Journey compression describes cases where the observable steps or time between comparison and buying intent shrink during AI-assisted exploration. A missing step may have happened elsewhere rather than vanished.

The demo compares an illustrative multi-search path with a shorter AI-answer path. In real analysis, align cohort, time window, and event definitions.

A shorter path is not automatically better. Check later satisfaction and returns as well as speed.

When to use

Use it to compare exploration depth and time to intent among AI-assisted visitors.

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