Journey reordering

구매여정 순서 재배열

AI-first discovery can change the observed order of search, reviews, and site visits.

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html
<div class="reorder"><div class="reorder-head"><b>TOUCHPOINT ORDER</b><button id="reorder-toggle" type="button">AI ENTRY</button></div><div class="reorder-rail" id="reorder-rail"><span>AI</span><span>SITE</span><span>SEARCH</span><span>BUY</span></div><div class="reorder-note" id="reorder-note">AI SHORTLIST → SITE → SEARCH CHECK → BUY</div><div class="reorder-rule">ILLUSTRATIVE ROUTES · SAME GOAL, DIFFERENT ORDER</div></div>
css
.reorder{width:min(92%,760px);display:grid;gap:clamp(9px,2.4vmin,18px);font:800 clamp(10px,max(1.8vmin,1vw),16px)/1.2 sans-serif}.reorder-head{display:flex;justify-content:space-between;align-items:center;gap:8px}.reorder-head button{border:2px solid var(--fg);background:var(--accent-2);color:#211b19;padding:clamp(5px,1.6vmin,10px);font:inherit;cursor:pointer}.reorder-rail{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(3px,1.4vmin,12px)}.reorder-rail span{text-align:center;min-width:0;padding:clamp(13px,4vmin,32px) 2px;border:2px solid var(--fg);background:var(--surface);transition:background .45s,transform .45s}.reorder-rail span:first-child{background:var(--accent-2);color:#211b19}.reorder-rail span:last-child{background:var(--fg);color:var(--bg)}.reorder-rail span:nth-child(2){transform:translateY(-4px)}.reorder-note{color:var(--accent);font-size:clamp(10px,max(2vmin,1vw),16px)}.reorder-rule{color:var(--muted);font-size:clamp(10px,max(1.5vmin,1vw),12px)}
js
const rail=document.getElementById('reorder-rail'),note=document.getElementById('reorder-note'),toggle=document.getElementById('reorder-toggle');let ai=true;function draw(){const steps=ai?['AI','SITE','SEARCH','BUY']:['SEARCH','REVIEW','SITE','BUY'];rail.querySelectorAll('span').forEach((el,i)=>el.textContent=steps[i]);toggle.textContent=ai?'AI ENTRY':'SEARCH ENTRY';note.textContent=ai?'AI SHORTLIST → SITE → SEARCH CHECK → BUY':'SEARCH → REVIEW → SITE → BUY'}toggle.onclick=()=>{clearInterval(auto);ai=!ai;draw()};draw();const auto=setInterval(()=>{ai=!ai;draw()},2700);

Journey reordering means the sequence of touchpoints changes, not just the set of channels involved. A shopper might build a shortlist with AI before visiting a site, then use search to validate the choice.

The demo switches between two illustrative orders of four touchpoints. Compare first appearances and next-step transitions instead of forcing every journey into a fixed funnel.

Do not assume AI always removes steps. The 2026 study examines observed path changes, not every private decision a person makes.

When to use

Use it when AI-led paths do not follow your existing funnel order.

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