Journey reordering means the sequence of touchpoints changes, not just the set of channels involved. A shopper might build a shortlist with AI before visiting a site, then use search to validate the choice.
The demo switches between two illustrative orders of four touchpoints. Compare first appearances and next-step transitions instead of forcing every journey into a fixed funnel.
Do not assume AI always removes steps. The 2026 study examines observed path changes, not every private decision a person makes.
When to use
Use it when AI-led paths do not follow your existing funnel order.