Social-to-marketplace journey

소셜 발견·마켓 결제 여정

A product found in a feed can be checked and bought in a shopping app.

···
html
<div class="social-shop"><div class="social-shop-nav"><span class="on">FEED</span><span>FIT CHECK</span><span>SHOP APP</span></div><div class="social-shop-panel"><div class="social-shop-art"><i></i></div><div class="social-shop-copy"><small id="social-shop-step">01 / DISCOVER</small><strong id="social-shop-title">FIELD JACKET</strong><p id="social-shop-detail">A STYLE CAUGHT IN THE FEED</p><div class="social-shop-progress"><i id="social-shop-fill"></i></div></div></div><button id="social-shop-next" type="button">NEXT STEP →</button></div>
css
.social-shop{width:min(90%,690px);display:grid;gap:clamp(6px,1.7vmin,13px);font:800 clamp(10px,max(1.8vmin,1vw),15px)/1.2 sans-serif}.social-shop-nav{display:flex;gap:4px}.social-shop-nav span{flex:1;text-align:center;border-bottom:3px solid var(--line);padding:4px 1px;color:var(--muted)}.social-shop-nav .on{border-color:var(--accent);color:var(--fg)}.social-shop-panel{display:grid;grid-template-columns:35% 1fr;min-height:clamp(84px,27vmin,190px);border:2px solid var(--fg);background:var(--surface)}.social-shop-art{display:grid;place-items:center;background:var(--accent-2)}.social-shop-art i{display:block;width:32%;height:57%;background:var(--accent);clip-path:polygon(22% 0,78% 0,100% 24%,83% 42%,83% 100%,17% 100%,17% 42%,0 24%)}.social-shop-copy{display:flex;flex-direction:column;justify-content:center;gap:clamp(4px,1.2vmin,10px);padding:clamp(8px,2vmin,18px)}.social-shop-copy small{color:var(--accent);font-size:clamp(10px,max(1.5vmin,1vw),12px)}.social-shop-copy strong{font-size:clamp(14px,max(3vmin,1.4vw),24px)}.social-shop-copy p{margin:0;color:var(--muted)}.social-shop-progress{height:5px;background:var(--line)}.social-shop-progress i{display:block;height:100%;background:var(--accent);transition:width .4s}.social-shop button{justify-self:end;border:0;background:var(--fg);color:var(--bg);padding:clamp(5px,1.4vmin,10px);font:inherit;cursor:pointer}
js
const nav=[...document.querySelectorAll('.social-shop-nav span')],steps=[['01 / DISCOVER','FIELD JACKET','A STYLE CAUGHT IN THE FEED'],['02 / VERIFY','FIT & REVIEWS','SEE SIZE NOTES AND REAL WEAR'],['03 / PURCHASE','SHOP APP','OFFER CHECKED · READY TO BUY']];let step=0;function show(){nav.forEach((el,i)=>el.classList.toggle('on',i===step));document.getElementById('social-shop-step').textContent=steps[step][0];document.getElementById('social-shop-title').textContent=steps[step][1];document.getElementById('social-shop-detail').textContent=steps[step][2];document.getElementById('social-shop-fill').style.width=((step+1)*33.4)+'%'}document.getElementById('social-shop-next').onclick=()=>{clearInterval(auto);step=(step+1)%3;show()};show();const auto=setInterval(()=>{step=(step+1)%3;show()},1350);

A social-to-marketplace journey starts with discovery in a feed but moves to another app for comparison and purchase. A 2026 Korean fashion report describes shoppers checking fit, reviews, and offers in fashion apps after social discovery.

The fictional apparel flow in the demo moves from a feed card to fit evidence, then to checkout in a shopping app. Evaluate whether product details survive the channel change, not just whether a feed post got clicks.

Do not generalize this fashion path to every category. Conversion depends on the audience, product, and channel connection.

When to use

Use it when social content drives discovery but checkout happens in a separate shop.

Open as page ↗