A social-to-marketplace journey starts with discovery in a feed but moves to another app for comparison and purchase. A 2026 Korean fashion report describes shoppers checking fit, reviews, and offers in fashion apps after social discovery.
The fictional apparel flow in the demo moves from a feed card to fit evidence, then to checkout in a shopping app. Evaluate whether product details survive the channel change, not just whether a feed post got clicks.
Do not generalize this fashion path to every category. Conversion depends on the audience, product, and channel connection.
When to use
Use it when social content drives discovery but checkout happens in a separate shop.