Social listening

소셜 리스닝

Track changing language and questions in public conversations.

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<div class="s-demo"><div class="sl"><div class="sl-title">CONVERSATION SIGNALS <b>LIVE</b></div><div class="sl-row"><span>HOW TO</span><i style="--w:72%;--d:0s"></i></div><div class="sl-row"><span>PRICE</span><i style="--w:38%;--d:.5s"></i></div><div class="sl-row"><span>REPAIR?</span><i style="--w:88%;--d:1s"></i></div><div class="sl-call">NEW QUESTION: “CAN I FIX IT?”</div></div></div>
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Social listening examines public conversations for recurring questions, complaints, and new language. Context matters as much as mention volume.

Three topic signals move over time in the demo, with one question emerging. In practice, read samples to correct classification errors.

Vocal posters do not represent every customer. Keep private conversations and personal data outside the analysis.

When to use

Use it to find content topics or spot campaign reactions and product issues early.

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