Content audience persona

콘텐츠 독자상

Choose an angle around the reader role and immediate job.

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html
<div class="persona"><div class="switch"><b>NEW USER</b><b>TEAM LEAD</b></div><div class="answer"><small>SAME TOPIC / DIFFERENT QUESTION</small><strong id="question">HOW DO I START?</strong><p id="format">STEP-BY-STEP GUIDE</p></div></div>
css
.persona{width:min(88%,600px);font:900 clamp(10px,max(2.2vmin,1vw),17px) sans-serif}.switch{display:flex;gap:5px}.switch b{flex:1;padding:clamp(8px,2vmin,18px);text-align:center;border:2px solid var(--fg);cursor:pointer;font-size:max(10px,1vw,.8em)}.switch b.on{background:var(--accent-2)}.answer{margin-top:clamp(8px,3vmin,24px);background:#211b19;color:#fff6ed;padding:clamp(12px,4vmin,35px);min-height:clamp(75px,28vmin,160px)}.answer small{display:block;opacity:.55;font-size:max(10px,1vw,.65em);letter-spacing:.1em}.answer strong{display:block;font-size:clamp(14px,4vmin,28px);margin:8px 0}.answer p{margin:0;color:var(--accent-2);font-size:max(10px,1vw,.8em)}
js
const buttons=[...document.querySelectorAll('.switch b')];let index=0;function show(i){index=i;buttons.forEach((b,n)=>b.classList.toggle('on',n===i));document.getElementById('question').textContent=i?'WHAT IS THE IMPACT?':'HOW DO I START?';document.getElementById('format').textContent=i?'EVIDENCE + DECISION NOTE':'STEP-BY-STEP GUIDE'}buttons.forEach((b,i)=>b.onclick=()=>show(i));show(0);setInterval(()=>show((index+1)%2),3000);

A content persona focuses on the job a reader needs done rather than vague demographics. A new practitioner and a buying lead need different depth and evidence on the same topic.

Check those jobs against interviews or actual questions. Actionable needs guide content more reliably than invented personality details.

When to use

Use it to decide whom an article serves and how deep it should go.

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