Answer different questions from discovery to decision.
<div class="funnel"><div>DISCOVER <span>WHAT?</span></div><div>EXPLORE <span>HOW?</span></div><div>DECIDE <span>WHICH?</span></div><b class="dot"></b></div>.funnel{position:relative;width:min(86%,600px);height:clamp(130px,57vmin,300px);display:flex;flex-direction:column;align-items:center;gap:3%;font:900 clamp(10px,max(2.2vmin,1vw),18px) sans-serif}.funnel div{height:30%;display:flex;justify-content:space-around;align-items:center;background:var(--accent-2);border:2px solid var(--fg);clip-path:polygon(0 0,100% 0,94% 100%,6% 100%)}.funnel div:nth-child(1){width:100%}.funnel div:nth-child(2){width:75%;background:var(--surface)}.funnel div:nth-child(3){width:50%;background:var(--accent);color:white}.funnel span{font-size:max(10px,1vw,.72em);opacity:.72}.dot{position:absolute;top:5%;left:22%;width:clamp(8px,2vmin,16px);aspect-ratio:1;background:var(--fg);border-radius:50%;animation:travel 4s infinite}@keyframes travel{0%,10%{top:5%;left:22%;opacity:1}45%{top:36%;left:38%}80%{top:68%;left:51%;opacity:1}100%{top:68%;left:51%;opacity:0}}A content funnel assigns each piece a role in the reader's decision. Introductory material frames the problem, while comparisons help evaluate options.
Cases and implementation guides support a choice, but people do not always read in a fixed order. Give every piece a clear path to the next useful answer.
Use it when content earns views but does not help readers evaluate or inquire.