A value proposition connects a customer's job with the benefit a product delivers. It focuses on the change in the customer's work, rather than the length of a feature list.
Find recurring jobs and pains in customer interviews, then map a real capability to a useful outcome. In the demo, the result appears when the job and capability meet.
Prefer outcomes customers can verify over vague convenience claims or unsupported savings figures.
When to use
Use when writing a landing page or sales pitch and checking the link between customer job and benefit.