Marketing Atlas
한국어
◆ Brand & positioning

Unique selling proposition

고유 판매 제안

State one supported promise that sets an offer apart from alternatives.

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Brand positioning브랜드 포지셔닝

Define the place a brand aims to occupy in a buyer’s mind.

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Value proposition가치 제안

Connect what a customer gains to what the product enables.

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Brand archetype브랜드 원형

Use a recognizable character pattern to guide a consistent voice.

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Brand purpose브랜드 존재 이유

State why the brand exists and connect the claim to action.

A unique selling proposition is a specific benefit a buyer can distinguish from competing offers. The task is to choose a meaningful difference, not merely a more colorful slogan.

Put competing claims side by side and remove statements anyone could make. The demo leaves one concrete promise that the product could actually support.

Unique need not mean legally exclusive. Test whether the difference matters and can be demonstrated.

When to use

Use when choosing a provable difference for an ad headline or sales offer.

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