Product-qualified lead

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A potential buyer qualified by meaningful product usage.

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<div class="stage"><div class="label">USAGE SIGNALS</div><div class="signals"><span>CORE FEATURE <b>+3</b></span><span>TEAM INVITE <b>+2</b></span><span>REPEAT USE <b>+4</b></span></div><div class="score"><i></i><b>SALES-ASSIST READY</b></div></div>
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A product-qualified lead (PQL) is identified through meaningful use rather than a content download alone. Core feature use, teammate invitations, and growing usage may be signals.

The demo crosses a support threshold as signals accumulate. Calibrate the threshold against actual customer outcomes and avoid unwanted sales outreach.

When to use

Use it to find self-serve accounts that may benefit from help or an upgrade.

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