Product-led sales

제품 주도 영업

Self-serve adoption first, with sales support triggered by product signals.

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html
<div class="stage"><div class="label">SELF-SERVE → ASSISTED</div><div class="teams"><span>1 USER</span><span>3 USERS</span><span>8 USERS</span><span class="help">TEAM SUPPORT</span></div><div class="threshold">ADOPTION SIGNAL <i></i></div></div>
css
.stage{position:relative;width:min(94vw,760px);height:min(88vh,310px);font:800 clamp(10px,max(3.4vmin,1vw),15px)/1.25 sans-serif}.stage *{box-sizing:border-box}.label{font-size:clamp(10px,max(3.4vmin,1vw),12px);letter-spacing:.1em;color:var(--muted)}.accent{color:var(--accent)}.pill{border:1.5px solid var(--fg);border-radius:999px;background:var(--surface);padding:.5em .8em}.hint{position:absolute;right:2%;bottom:0;font-size:clamp(10px,max(3.4vmin,1vw),12px);color:var(--muted)}.teams{position:absolute;left:3%;right:3%;top:25%;display:flex;align-items:center;justify-content:space-between;gap:2%}.teams span{padding:.7em .4em;border:2px solid var(--fg);background:var(--surface);font-size:clamp(10px,max(3.4vmin,1vw),15px);text-align:center;white-space:nowrap;animation:stage 6s infinite}.teams span:nth-child(2){animation-delay:1s}.teams span:nth-child(3){animation-delay:2s}.teams .help{background:var(--accent);color:white;animation-delay:3s}.threshold{position:absolute;left:4%;right:4%;bottom:18%;padding-top:1em;border-top:2px dashed var(--accent);font-size:clamp(10px,max(3.4vmin,1vw),14px)}.threshold i{position:absolute;top:-7px;left:0;width:12px;aspect-ratio:1;border-radius:50%;background:var(--accent);animation:travel 6s linear infinite}@keyframes travel{to{left:98%}}@keyframes stage{0%,15%{opacity:.3;transform:scale(.9)}30%,90%{opacity:1;transform:scale(1)}100%{opacity:.3}}

Product-led sales lets individuals or teams adopt a product before sales help arrives for expansion or procurement needs. A 2026 industry forecast describes this hybrid of self-serve and enterprise sales.

The demo opens a support path when team usage crosses a threshold. Trigger contact from account value and buying context, not a raw click count.

When to use

Use it when self-serve adoption reveals accounts that need team-level support.

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