AI can generate many test ideas quickly. Ideas unconnected to observed user friction do little to clarify what the team will learn.
The demo combines funnel drop-off and repeated-click signals into one hypothesis card while an unsupported copy idea falls behind. A person checks the proposed mechanism and success metric.
State what will change, whose behavior should change, and why. AI suggestions start an investigation; they do not replace experimental results.
When to use
Use it to rank an experiment backlog by observed behavior evidence.