AI experiment ideation

AI 실험 가설 발굴

Turn behavior signals into hypotheses and filter weak ideas.

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<div class="ideas"><div class="signals"><span>FUNNEL DROP</span><span>REPEAT CLICKS</span></div><div class="arrows">↓ ↓</div><div class="hypothesis">HYPOTHESIS <b>Clearer payment error → more retries</b></div><div class="weak">LOW EVIDENCE: Change button color</div></div>
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.ideas{width:min(83%,480px);font:800 clamp(10px,max(1.7vmin,1vw),14px)/1.25 sans-serif}.signals{display:flex;justify-content:space-between;gap:8px}.signals span{border:2px solid var(--fg);padding:clamp(5px,1.5vmin,12px);animation:signal 4s infinite}.signals span:last-child{animation-delay:.4s}.arrows{text-align:center;color:var(--accent);font-size:clamp(16px,4vmin,32px)}.hypothesis{border:2px solid var(--accent);padding:clamp(7px,2vmin,16px);color:var(--accent);animation:card 4s infinite}.hypothesis b{display:block;color:var(--fg);margin-top:4px}.weak{color:var(--muted);text-decoration:line-through;margin-top:9px;animation:weak 4s infinite}@keyframes signal{0%,10%{opacity:.25}25%,80%{opacity:1}100%{opacity:.25}}@keyframes card{0%,25%{transform:scale(.94);opacity:.4}45%,85%{transform:scale(1);opacity:1}100%{opacity:.4}}@keyframes weak{0%,45%{opacity:1}60%,90%{opacity:.35}100%{opacity:1}}

AI can generate many test ideas quickly. Ideas unconnected to observed user friction do little to clarify what the team will learn.

The demo combines funnel drop-off and repeated-click signals into one hypothesis card while an unsupported copy idea falls behind. A person checks the proposed mechanism and success metric.

State what will change, whose behavior should change, and why. AI suggestions start an investigation; they do not replace experimental results.

When to use

Use it to rank an experiment backlog by observed behavior evidence.

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