A click heatmap overlays visitor clicks on a page. It can reveal an image mistaken for a button or an important CTA that receives little attention.
The demo accumulates clicks on a decorative tile while the real CTA stays cool. This is a clue, not a causal diagnosis.
Separate device layouts before comparing coordinates. Click counts depend on exposure, so interpret them alongside scroll reach.
When to use
Use it to investigate CTA discoverability or surprising click patterns.