CTA copy is a small promise about what happens after a click. Specific next-step language can set clearer expectations than a generic “Submit.”
The demo changes an ambiguous button into a concrete next step, then moves a cursor to the confirmation state. A copy test should keep color and placement constant.
More clicks do not mean better copy if people abandon the next step. Measure completed actions and confusion after the click.
When to use
Use it when clicks are low or users leave after clicking.