Social search journey

소셜 검색 여정

Follow curiosity from a feed post through search, comments, and saving.

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html
<div class="s-demo"><div class="sj"><div class="sj-node"><small>01</small><b>FEED</b></div><span>→</span><div class="sj-node"><small>02</small><b>SEARCH</b></div><span>→</span><div class="sj-node"><small>03</small><b>COMMENTS</b></div><span>→</span><div class="sj-node"><small>04</small><b>SAVE</b></div><i class="sj-cursor"></i></div></div>
css
.s-demo{position:absolute;inset:0;display:grid;place-items:center;padding:clamp(8px,3vmin,20px);font:700 clamp(10px,max(2.8vmin,1vw),16px)/1.25 sans-serif;color:var(--fg)}.s-demo *{box-sizing:border-box}@media(min-width:600px){.s-demo>div{transform:scale(1.4)}}.sj{position:relative;display:flex;align-items:center;gap:clamp(2px,1vmin,9px);max-width:96vw}.sj-node{width:clamp(53px,18vmin,116px);height:clamp(67px,23vmin,145px);display:grid;place-content:center;text-align:center;background:var(--surface);border:2px solid var(--line);font-size:clamp(10px,max(2.1vmin,1vw),15px);animation:sjnode 8s infinite}.sj-node:nth-of-type(2){animation-delay:2s}.sj-node:nth-of-type(3){animation-delay:4s}.sj-node:nth-of-type(4){animation-delay:6s}.sj-node small{color:var(--accent);font-size:clamp(13px,4vmin,26px)}.sj>span{color:var(--accent);font-size:clamp(12px,3vmin,22px)}.sj-cursor{position:absolute;left:5%;bottom:-8px;width:12px;height:17px;background:var(--fg);clip-path:polygon(0 0,100% 55%,55% 60%,45% 100%,25% 95%,35% 60%,0 75%);animation:sjmove 8s linear infinite}@keyframes sjmove{0%{left:5%}25%{left:29%}50%{left:56%}75%,100%{left:86%}}@keyframes sjnode{0%,15%{border-color:var(--line);background:var(--surface)}25%,42%{border-color:var(--accent);background:var(--accent-2);color:#211b19}50%,100%{border-color:var(--line);background:var(--surface);color:var(--fg)}}

A social search journey begins with a feed encounter and continues through search, comments, and adjacent content. TikTok’s 2026 forecast emphasizes such discovery detours.

The demo cursor moves from feed to search, checks comments, and saves. Gather the real questions used at each step for content titles.

Search interest is not the same as purchase intent. Measure discovery, validation, and action separately.

When to use

Use it when mapping questions that follow social product discovery.

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