A social search journey begins with a feed encounter and continues through search, comments, and adjacent content. TikTok’s 2026 forecast emphasizes such discovery detours.
The demo cursor moves from feed to search, checks comments, and saves. Gather the real questions used at each step for content titles.
Search interest is not the same as purchase intent. Measure discovery, validation, and action separately.
When to use
Use it when mapping questions that follow social product discovery.