Cross-platform repurposing

채널별 재가공

Re-edit one core message for each placement’s format and pace.

···
html
<div class="s-demo"><div class="rp"><div class="rp-master">MASTER<br><b>ONE IDEA</b></div><div class="rp-line"></div><div class="rp-outputs"><div class="rp-tall">VERTICAL</div><div class="rp-square">SQUARE</div><div class="rp-wide">WIDE</div></div></div></div>
css
.s-demo{position:absolute;inset:0;display:grid;place-items:center;padding:clamp(8px,3vmin,20px);font:700 clamp(10px,max(2.8vmin,1vw),16px)/1.25 sans-serif;color:var(--fg)}.s-demo *{box-sizing:border-box}@media(min-width:600px){.s-demo>div{transform:scale(1.4)}}.rp{width:min(92vw,620px);text-align:center}.rp-master{display:inline-block;background:#211b19;color:#fff6ed;padding:clamp(5px,1.6vmin,12px) clamp(15px,5vmin,35px);font-size:clamp(10px,max(2vmin,1vw),14px)}.rp-master b{font-size:1.3em;color:var(--accent-2)}.rp-line{width:2px;height:clamp(10px,3vmin,24px);background:var(--accent);margin:auto}.rp-outputs{display:flex;justify-content:center;align-items:end;gap:clamp(5px,2vmin,15px)}.rp-outputs div{border:2px solid var(--accent);background:var(--surface);display:grid;place-items:center;font-size:clamp(10px,max(2vmin,1vw),13px);font-weight:900;animation:rpout 4s infinite}.rp-tall{width:clamp(45px,14vmin,90px);height:clamp(73px,23vmin,145px)}.rp-square{width:clamp(62px,20vmin,125px);height:clamp(62px,20vmin,125px);animation-delay:.2s!important}.rp-wide{width:clamp(92px,29vmin,190px);height:clamp(52px,16vmin,105px);animation-delay:.4s!important}@keyframes rpout{0%,15%{opacity:.2;transform:translateY(-7px)}40%,90%{opacity:1;transform:none}100%{opacity:.2}}

Cross-platform repurposing keeps the central idea while changing ratio, length, captions, and opening. Audiences encounter each placement differently.

One source branches into three formats in the demo. Keeping a single source file and claim record helps prevent drift during edits.

Changing ratio alone can crop captions or remove the meaning of the first shot. Preview each output in its placement.

When to use

Use it when distributing one interview or campaign video across placements.

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