Creator brief

크리에이터 브리프

Separate required facts from creative freedom.

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html
<div class="s-demo"><div class="cb"><div class="cb-fixed"><small>FIXED FACT</small><strong>FOLDS FLAT</strong></div><div class="cb-arrows">↙ <span>↓</span> ↘</div><div class="cb-voices"><div>SHOW IT</div><div>TEST IT</div><div>EXPLAIN IT</div></div></div></div>
css
.s-demo{position:absolute;inset:0;display:grid;place-items:center;padding:clamp(8px,3vmin,20px);font:700 clamp(10px,max(2.8vmin,1vw),16px)/1.25 sans-serif;color:var(--fg)}.s-demo *{box-sizing:border-box}@media(min-width:600px){.s-demo>div{transform:scale(1.4)}}.cb{width:min(92vw,610px);text-align:center}.cb-fixed{display:inline-grid;gap:2px;padding:clamp(7px,2.3vmin,16px) clamp(14px,4vmin,28px);border:2px solid var(--fg);background:var(--accent-2);color:#211b19}.cb-fixed small{font-size:clamp(10px,max(1.7vmin,1vw),12px)}.cb-fixed strong{font-size:clamp(13px,3.5vmin,23px)}.cb-arrows{color:var(--accent);font-size:clamp(18px,6vmin,42px);line-height:1.2}.cb-arrows span{padding:0 clamp(14px,5vmin,35px)}.cb-voices{display:flex;gap:clamp(4px,1.5vmin,12px)}.cb-voices div{flex:1;background:var(--surface);border:1px solid var(--line);padding:clamp(10px,3vmin,25px) 2px;font-size:clamp(10px,max(2vmin,1vw),15px);font-weight:900;animation:cbvoice 4s infinite}.cb-voices div:nth-child(2){animation-delay:.2s}.cb-voices div:nth-child(3){animation-delay:.4s}@keyframes cbvoice{0%,20%{box-shadow:none;transform:translateY(5px)}40%,85%{box-shadow:3px 3px 0 var(--accent);transform:none}100%{box-shadow:none}}

A creator brief communicates the goal, audience, verified product facts, disclosure, and usage scope. It need not dictate every line of a script.

The demo holds facts fixed while multiple treatments emerge. Concrete examples of prohibited claims reduce ambiguity.

Agree on review stages and revision limits before production to avoid delays.

When to use

Use it when commissioning a product explanation or experience video.

Open as page ↗