In September 2026, Google introduced a web multimodal search filter in Search Console performance reports for Search results and generative AI features. It covers image-initiated searches such as Lens, Circle to Search, and image uploads.
The demo switches between all searches and image-led searches to show different traffic patterns. Data appears only when a site receives those queries; clicks alone do not prove an asset's full contribution.
When to use
Use it to analyze which content people discover when they search with an image.