Search intent is the job a person wants to complete with a query. Even a product query might mean learning, comparing alternatives, or buying now.
Change the query in the demo and the result types and order change. Before creating a page, examine results and customer questions to pick the most useful format.
Repeating a keyword does not satisfy intent. The page must answer the question and support the next step.
When to use
Use it to choose page format and CTA after classifying the purpose behind a query.