Brand extension puts a familiar name on a new offer or category. Existing trust may carry over, but a move that conflicts with established associations can dilute what the name means.
The demo changes an illustrative distance from the core and shows fit and confusion moving in opposite directions. In practice, test whether buyers understand the connection and validate the new product's quality separately.
The scores are teaching examples, not forecasts. Familiarity alone cannot predict success.
When to use
Use when deciding whether to enter a new category under an existing name.