Content growth loop

콘텐츠 성장 루프

User-created content attracts visitors who can create more content.

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html
<div class="stage"><div class="label">COMPOUNDING CONTENT</div><div class="shelf"><div class="doc">01<i></i><i></i></div><div class="doc">02<i></i><i></i></div><div class="doc">03<i></i><i></i></div><div class="doc">04<i></i><i></i></div></div><div class="path"><span>CREATE</span><b>→</b><span>DISCOVER</span><b>→</b><span>VISIT</span><b>↺</b></div><div class="hint">USEFUL OUTPUT BECOMES AN ENTRY POINT</div></div>
css
.stage{position:relative;width:min(94vw,760px);height:min(88vh,310px);font:800 clamp(10px,max(3.4vmin,1vw),15px)/1.25 sans-serif}.stage *{box-sizing:border-box}.label{font-size:clamp(10px,max(3.4vmin,1vw),12px);letter-spacing:.1em;color:var(--muted)}.accent{color:var(--accent)}.pill{border:1.5px solid var(--fg);border-radius:999px;background:var(--surface);padding:.5em .8em}.hint{position:absolute;right:2%;bottom:0;font-size:clamp(10px,max(3.4vmin,1vw),12px);color:var(--muted)}.shelf{position:absolute;inset:22% 8% 34%;display:flex;align-items:end;gap:3%}.doc{flex:1;height:75%;padding:8%;background:var(--surface);border:2px solid var(--fg);box-shadow:5px 5px 0 var(--line);font-size:clamp(11px,max(3.4vmin,1vw),22px);animation:grow 5s infinite both}.doc:nth-child(2){animation-delay:.7s}.doc:nth-child(3){animation-delay:1.4s}.doc:nth-child(4){animation-delay:2.1s}.doc i{display:block;width:80%;height:3px;background:var(--line);margin-top:9%}.doc i:last-child{width:55%}.path{position:absolute;bottom:13%;left:4%;right:4%;display:flex;align-items:center;justify-content:space-between;gap:1%;font-size:clamp(10px,max(3.4vmin,1vw),17px)}.path span{background:var(--accent-2);padding:.3em}.path b{color:var(--accent);font-size:1.7em}@keyframes grow{0%,12%{opacity:.1;transform:translateY(20%)}25%,88%{opacity:1;transform:translateY(0)}100%{opacity:.1}}

In a content growth loop, what users create becomes discoverable through search or sharing. Visitors who then create something of their own add to the pool of useful content.

Measure the share of content that people actually discover and whether arriving visitors reach value. Publishing more low-quality pages can weaken the experience rather than compound growth.

When to use

Use it when user output can be shared and useful to someone else.

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