Behavioral cohort activation

행동 코호트 활성화

Group users by actual behavior, then use the cohort in analysis and experiments.

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<div class="stage"><div class="label">EVENTS → RULE → ACTION</div><div class="cohort"><div class="events">● ● ●<br>● ● ●</div><div class="rule">USED<br>FEATURE X</div><div class="outputs"><div>YES → ADVANCED TIP</div><div>NO → FIRST-USE GUIDE</div></div></div></div>
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A behavioral cohort groups customers by observed actions such as feature use, repeat purchase, or inactivity. Mixpanel’s 2026 guide connects these groups to onboarding and messaging decisions beyond static reporting.

The demo routes event dots through a rule into two groups and different next actions. Check event definitions and consent scope before targeting users.

When to use

Use it when in-product behavior may explain retention better than signup source.

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