Conversion trust signals are verifiable facts that reduce uncertainty before an action. Delivery dates, return terms, and available payment methods directly support a buying decision.
The demo moves policy details closer to the CTA, shortening the reading path. The relevant reassurance differs by product and audience.
Avoid invented security badges or vague guarantees. Check the accuracy of each claim and link it to the actual policy.
When to use
Use it at a hesitation point to present terms you can actually honor.