Marketing Atlas
한국어
% Conversion optimization

Behavior-linked experiments

행동 데이터 연동 실험

Read funnel, replay, and survey signals beside experiment results.

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<div class="linked"><div class="result">EXPERIMENT B <b>+ LIFT</b></div><div class="sources"><span>FUNNEL: PAYMENT DROP</span><span>REPLAY: REPEAT TAP</span><span>SURVEY: FEE UNCLEAR</span></div><div class="join">↓ NEXT HYPOTHESIS</div></div>
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Session replay insights세션 리플레이 인사이트

Replay repeated clicks and backtracking to locate a stuck point.

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AI experiment ideationAI 실험 가설 발굴

Turn behavior signals into hypotheses and filter weak ideas.

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AI conversion diagnosisAI 전환 장애 진단

Combine drop-off, errors, and replay to narrow likely causes.

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AI agent flow testingAI 에이전트 흐름 실험

Send the same task through two agent flows and compare completion and errors.

Behavior-linked experiments connect conversion results to what visitors actually experienced. Tools now bring analytics, replays, and surveys around shared event definitions.

In the demo, drop-off, repeated clicks, and survey feedback attach to a result card one by one. These clues can form the next hypothesis.

Qualitative signals do not establish causation. Validate assignment and outcome calculations separately, and apply privacy controls to replays.

When to use

Use it when a test has ended but its context and next hypothesis are unclear.

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