AI disclosure copy

AI 활용 고지 문구

Explain the role of AI in an ad so the audience can understand it.

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html
<div class="disclosure"><div class="ad"><small>ILLUSTRATIVE AD</small><b>Plan the week together.</b><div class="art"><i></i><i></i><i></i></div></div><div class="labels"><span class="vague">AI used</span><span class="specific">Illustration generated with AI. Copy reviewed by a person.</span></div></div>
css
.disclosure{width:84%;max-width:590px;font-family:sans-serif}.ad{display:flex;align-items:center;justify-content:space-between;gap:10px;padding:clamp(10px,2.5vmin,22px);background:var(--surface);border:1px solid var(--line)}.ad small{display:block;color:var(--muted);font:900 clamp(10px,1.6vmin,12px) sans-serif}.ad b{font:900 clamp(14px,3.1vmin,27px)/1.1 sans-serif}.art{display:flex;align-items:end;gap:4px;flex:none;height:clamp(40px,11vmin,76px);width:clamp(40px,11vmin,76px);padding:6px;background:var(--accent-3)}.art i{flex:1;background:var(--accent);height:45%}.art i:nth-child(2){height:80%}.art i:nth-child(3){height:60%}.labels{position:relative;height:clamp(44px,10vmin,75px);margin-top:clamp(6px,2vmin,15px)}.labels span{position:absolute;inset:0;display:flex;align-items:center;box-sizing:border-box;padding:clamp(8px,2vmin,17px);border-left:4px solid var(--accent);background:var(--surface);font:800 clamp(11px,2.3vmin,18px)/1.18 sans-serif}.vague{color:var(--muted);animation:vague 6s infinite}.specific{animation:specific 6s infinite}@keyframes vague{0%,25%{opacity:1}40%,85%{opacity:0}100%{opacity:1}}@keyframes specific{0%,25%{opacity:0}40%,85%{opacity:1}100%{opacity:0}}@media(min-width:700px){body > *{transform:scale(1.4)}.lines p,.branches div,.cards div{cursor:pointer}}@media(min-width:700px){
  .creator-scene small,.creator-scene .meter,
  .journey .track,.journey .panels small,.journey .panels p,
  .disclosure .ad small,.disclosure .labels span,
  .comment-mining .comments span,.comment-mining .extract small,.comment-mining .extract i,
  .inbox .inbox-top,.inbox .inbox-note,.inbox .sender,.inbox .preview,
  .hierarchy small,.hierarchy span,
  .tone .constant,.tone .tone-track,.tone .tone-messages small,.tone .tone-messages p,
  .naming .ylabel,.naming .xlabel,.naming .point,.naming .choice{font-size:12px}
}

AI disclosure copy names what was generated instead of relying on a vague 'AI used' badge. In IAB's 2026 US research, younger consumers especially wanted disclosure of AI video and images. The result should not be generalized to every market.

The demo replaces an ambiguous label with a statement of production scope. Keep it visible and readable, and verify it against the actual production process.

When to use

Review the wording against production records for ads with AI-generated images or video.

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