First-party research program

자체 데이터 연구 프로그램

Repeat core research questions to reveal change over time.

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A first-party research program goes beyond a one-off survey. It keeps core questions and populations comparable while adding new market questions over time.

Changing samples or wording can break comparisons. Separate stable measures from newly added questions when explaining a trend.

When to use

Use it to track recurring customer or market questions with your own evidence.

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