Turn collected data into evidence unavailable elsewhere.
<div class="research"><div class="dots"></div><div class="lens"></div><div class="insight"><small>OBSERVATION</small><b>ONE PATTERN</b></div></div>.research{position:relative;width:min(83%,580px);height:clamp(110px,42vmin,230px);border:2px solid var(--fg);background:var(--surface);overflow:hidden}.dots{position:absolute;inset:12%;background-image:radial-gradient(var(--muted) 2px,transparent 3px);background-size:clamp(12px,4vmin,25px) clamp(12px,4vmin,25px);opacity:.5}.lens{position:absolute;left:12%;top:15%;width:clamp(45px,18vmin,115px);aspect-ratio:1;border:5px solid var(--accent);border-radius:50%;background:color-mix(in srgb,var(--accent-2) 35%,transparent);animation:scan 4s infinite}.lens:after{content:'';position:absolute;width:55%;height:5px;background:var(--accent);transform:rotate(45deg);right:-43%;bottom:-16%}.insight{position:absolute;right:5%;bottom:8%;display:grid;gap:4px;background:var(--fg);color:var(--bg);padding:clamp(6px,2vmin,14px);font:900 clamp(10px,max(2.5vmin,1vw),20px) sans-serif}.insight small{font-size:max(10px,1vw,.55em);color:var(--accent-2)}@keyframes scan{0%,10%{left:10%;top:12%}45%{left:55%;top:20%}80%,100%{left:33%;top:42%}}Original research asks a new question of surveys, interviews, or product usage data. It turns observations into a claim and shows how the claim was reached.
Sampling and question design can change the result. Publish the method and limits instead of treating a narrow finding as a universal market fact.
Use it when existing sources cannot answer an audience question and a sound study is feasible.