Brand mention rate

브랜드 언급률

Measure how often a brand name appears across a fixed set of answer prompts.

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html
<div class="scene mentions"><div class="row"><span class="label">FIXED PROMPT SET</span><strong id="ratio">0 / 5</strong></div><div class="cards"><div>01 <b>BRAND</b></div><div>02 <b>—</b></div><div>03 <b>BRAND</b></div><div>04 <b>—</b></div><div>05 <b>BRAND</b></div></div><div class="meter"><i id="fill"></i></div><small>Mentions ≠ source citations</small></div>
css
.scene{width:min(92%,680px);max-height:94%;font:700 clamp(10px,max(1.7vmin,1vw),15px)/1.3 sans-serif;color:var(--fg)}.label{font:900 clamp(10px,max(1.3vmin,1vw),12px)/1 sans-serif;letter-spacing:.12em;color:var(--accent)}.panel{background:var(--surface);border:1px solid var(--line);padding:clamp(8px,2vmin,18px)}.muted{color:var(--muted)}.accent{color:var(--accent)}.row{display:flex;align-items:center;gap:clamp(5px,1.2vmin,10px)}.pill{display:inline-block;padding:.35em .6em;border:1px solid var(--line);border-radius:30px}button{cursor:pointer;font:inherit}@media(min-width:700px){.scene{transform:scale(1.5)}}.mentions{max-width:580px}.mentions .row{justify-content:space-between}.mentions strong{font-size:clamp(15px,3vmin,28px);color:var(--accent)}.cards{display:flex;gap:clamp(3px,.8vmin,8px);margin:clamp(9px,2.5vmin,24px) 0}.cards div{flex:1;min-width:0;padding:clamp(5px,1.5vmin,13px) 1px;border:1px solid var(--line);background:var(--surface);text-align:center;font-size:clamp(10px,max(1.2vmin,1vw),12px);opacity:.25}.cards div.active{opacity:1}.cards b{display:block;margin-top:7px;font-size:clamp(10px,max(1.4vmin,1vw),12px)}.cards .active:has(b:not(:empty)){border-color:var(--accent)}.meter{height:clamp(7px,1.5vmin,12px);background:var(--line)}.meter i{display:block;height:100%;width:0;background:var(--accent);transition:width .35s}.mentions small{display:block;margin-top:8px;color:var(--muted);font-size:clamp(10px,max(1.3vmin,1vw),12px)}
js
const cards=[...document.querySelectorAll('.cards div')],ratio=document.querySelector('#ratio'),fill=document.querySelector('#fill');let n=0;function step(){n=n%5+1;cards.forEach((c,i)=>c.classList.toggle('active',i<n));const seen=cards.slice(0,n).filter(c=>c.textContent.includes('BRAND')).length;ratio.textContent=seen+' / '+n;fill.style.width=seen/n*100+'%'}step();setInterval(step,600);

Brand mention rate is the share of answers that name a brand across a defined prompt set. It differs from a cited URL or a site visit.

The demo fills prompt cards in sequence, highlights those with a mention, and updates the share. Changing the prompt set changes the result, so keep the questions and conditions stable.

Do not rank brands from one run. Record answer variability and query difficulty, and measure URL citations separately.

When to use

Use it to track brand discovery on a stable set of questions.

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