An audience retention curve shows the share of viewers remaining at each moment. A sharp dip is a clue to inspect the scene, pacing, or unmet expectations.
Moving the cut marker changes two illustrative curves. In real analysis, review the scene before a drop and the traffic source together.
High retention can still produce no desired action. Review saves, visits, or conversions separately.
When to use
Use it to diagnose openings and mid-video drop-offs in edited clips.