Machine-readable brand

기계가 읽는 브랜드 정보

Make product attributes and limits explicit beyond a vague slogan.

···
html
<div class="readable"><div class="source"><small>BRAND PAGE</small><p id="copy">The smarter way to work.</p><button id="detail">SHOW DETAILS</button></div><div class="parsed"><small>COMPARISON CARD</small><div>FOR <b id="for">?</b></div><div>PLAN <b id="plan">?</b></div><div>SUPPORT <b id="support">?</b></div></div></div>
css
.readable{width:min(93%,560px);display:grid;grid-template-columns:1fr 1fr;gap:clamp(6px,2vmin,16px);font:800 clamp(10px,max(1.6vmin,1vw),12px)/1.25 sans-serif}.source,.parsed{min-width:0;min-height:clamp(105px,32vmin,215px);padding:clamp(8px,2vmin,18px);border:2px solid var(--fg);background:var(--surface)}.source small,.parsed small{display:block;color:var(--accent);font-size:clamp(10px,max(1.4vmin,1vw),12px)}.source p{min-height:clamp(40px,12vmin,85px);font-size:clamp(11px,max(2.4vmin,1vw),19px);line-height:1.2}.source button{background:var(--fg);color:var(--bg);border:0;padding:6px;cursor:pointer;font:inherit;font-size:clamp(10px,max(1.4vmin,1vw),12px)}.parsed>div{display:flex;justify-content:space-between;border-bottom:1px solid var(--line);padding:clamp(6px,1.5vmin,12px) 0;color:var(--muted)}.parsed b{color:var(--accent);text-align:right}@media(min-width:700px){body>div{transform:scale(1.8)}}
js
let clear=false,touched=false;function show(){clear=!clear;document.querySelector('#copy').textContent=clear?'Team scheduling · 5 seats · weekday support':'The smarter way to work.';document.querySelector('#for').textContent=clear?'SMALL TEAMS':'?';document.querySelector('#plan').textContent=clear?'5 SEATS':'?';document.querySelector('#support').textContent=clear?'WEEKDAYS':'?'}document.querySelector('#detail').onclick=()=>{touched=true;show()};setTimeout(show,400);setInterval(()=>{if(!touched)show()},3000);

An assistant comparing products needs to understand what an offer includes and whom it serves. Kantar's 2026 outlook calls for clear, structured brand and product content.

In the demo, a vague description is replaced by concrete attributes and a comparison card fills in. On a product page, specify category, audience, price terms and scope consistently.

Structure does not guarantee AI visibility. The information should remain useful to people and be kept current.

When to use

Use when assistants misclassify the offer or miss key terms.

Open as page ↗