An assistant comparing products needs to understand what an offer includes and whom it serves. Kantar's 2026 outlook calls for clear, structured brand and product content.
In the demo, a vague description is replaced by concrete attributes and a comparison card fills in. On a product page, specify category, audience, price terms and scope consistently.
Structure does not guarantee AI visibility. The information should remain useful to people and be kept current.
When to use
Use when assistants misclassify the offer or miss key terms.