Brand relevance can reflect a buyer's values as well as functional utility. Edelman's 2026 report describes identity and belonging as dimensions through which people interpret brands.
The demo changes an illustrative fit signal for one brand action across three values. In practice, listen to customers and research where different audiences see alignment or tension.
Do not reduce people to a fixed group based on one value. The demo is illustrative, not survey data.
When to use
Use when a public stance or action may resonate differently across audiences.